Evaluation Q4 - Osbert Menezes

Who would be the audience for your media product? Include audience feedback.

Opening for "Memory"- https://www.youtube.com/watch?v=xcdFrjx10-Y

Who is the target audience?

As stated in my Audience Profile post, around 60% of by audience will be in the 15-25 age category, 30% aged 26-50 and 10% aged 50-99+ (0% in 0-15 age group as the we decided to make the film a 15 rating). I assumed that about 8/10 audience members would be male from my audience profile. From this I could make how a few objectives on who the film was predominately aimed at, males aged 15-25 years old. This demographic was most fond of aspects like the action and the suspense that the thriller genre demonstrates, this meant that our film would have to include some action as well as some mystery to create suspense throughout the film.

Aspects of the opening to attract the audience-

Soundtrack- From the audience research we found that the most desired sub-genre was action. The audience liked the fast phase of the genre and so we used a similar soundtrack to those used in action movies to create this fast phased tension building soundtrack. It creates tension through the beat intensifying as the opening goes on and this can help put the audience on the edge of their seat. This is one how the aspects of the soundtrack from the opening can show how they attract the audience.

Action- We labelled the film as a "Psychological/ Action Thriller" because we found a very strong split among audience members in what sub-genre they were looking for in a thriller film. we tried to enable the psychological aspect in the opening through the mystery and confusion created my the hidden characters and the flashbacks. The action aspect was not included much in the opening as we felt we cant have the story running straight into the opening but is something that would happen a lot later in the film.

Audience feedback from the opening of "Memory"-

I asked 30 members of my target audience what score they would give the opening out of 10. the is their results...

From this I can see that most people score the film a 6,7 or 8. this meant that the opening was fairly good and liked by the target audience but could be still had some flaws as not a lot of people gave it a 9 or a 10 on the spectrum.

Feedback comment showcase-