Evaluation Q1 - David McConnell

Q1) In what ways does your media product use, develop or challenge forms and conventions of real products?

9 frame analysis

1st frame

This is the first visual that the audience sees, the main production company. As with other movies, the production company logo comes first, as they have put a lot of money into it. Other production company logos that appear at the start of films include Colombia, Warner Bros, Universal, 20th Century Fox, Dreamworks and Metro Goldwyn Mayer.

These are usually animated to create a profession feeling, an example would be the Dreamworks logo

2nd frame

The second frame shows the production company on the steps. This theme of having the credits on the stairs runs throughout the whole opening, which conforms to other movies which have their credits all appearing in one form. An example of this would be 'Spectre'. The actors and crew names all appear in the same font.

3rd frame

The third frame shows the protagonist for the first time, though we never get to see his whole face. This doesn't conform to usual films where we get to see the protagonist straight away. An example of this would be 'Blades of Glory' where we get to see the main protagonists and their back story in the first few minutes.

By not showing the protagonists face, this shows conventions of a thriller movie as it creates mystery and suspense. This is because the audience wants to know who this person is and why they are doing what they are doing.

4th frame

In the fourth frame we see further credits; the screenplay writer and the producer. These are the 3rd and 4th credits the audience sees, after the production company and the director. Without the screenplay writer and the producer the movie wouldn't of happened. This opening is unusual as the director normally wants to have their name last, while we have put their name second. This is because we feel that the credits should go in order of importance. An example of a movie that puts the directors name last in the credits is the 'Sixth Sense'

5th frame

The fifth frame shows the movie title. Originally we had the title at the end of the opening but after some feedback we moved it to the centre as the original looked like a trailer.

Original

Final

6th frame

The sixth frame shows the antagonists face in a close up shot. This appears multiple times throughout the opening in flashbacks, but this specific shot is from the extended flashback where we see the protagonist tied up. The mask covering the face creates mystery and suspense

Other films have used the same first person shot to allow the audience to get further involved in the story. An example would be the film 'Hardcore Henry'

7th frame

The seventh frame shows the main actors name. These appear one after another and are in decreasing size. Many other films only show the main actors names in their openings as they would be very expensive and would have attracted much of the audience to go and watch it. However some films choose to not show any credits, which is still very effect, an example being 'Star Wars: A New Hope'

8th frame

The eighth frame shows the protagonist walking up further stairs. This is to carry on the theme of the opening. Furthermore, the audience still do not see his face.

9th frame

The ninth frame shows the writing '4 months earlier...'. This was done to show the audience a glimpse of the ending but not all of it. This writing, which might be seen as cliché, will start giving the audience further information